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2013 Subaru BRZ Set for U.S. Debut in Detroit

on January 6, 2012 in Subaru

2013 Subaru BRZ 550x352 2013 Subaru BRZ Set for U.S. Debut in Detroit

Subaru announced that the production version of its all-new, rear-wheel drive 2013 Subaru BRZ sports car will make its United States debut at the North American International Auto Show at Cobo Hall in Detroit on January 9th. The BRZ will add a new product line to the hot Subaru brand, which announced its fourth consecutive year of sales growth and a new all-time vehicle sales record for 2011.

The 2013 BRZ, which arrives in Subaru dealerships in late spring, was designed with one goal in mind—exceptional handling. To reach that goal, Subaru engineers developed a chassis that would deliver the lowest center of gravity (CoG) possible utilizing the excellent packaging of the brand’s Boxer engine design. Continue Reading →

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Subaru Decides to Name New Car ‘BRZ’

on August 25, 2011 in Subaru

Subaru BRZ Subaru Decides to Name New Car ‘BRZ’

Toyota and Subaru worked together for a long time to get the BRZ onto the road. In the next few months, their project will be complete. Subaru intends to show off their new vehicle as soon as they can, hopefully in time for the Frankfurt Auto Show which begins on September 15 and ends on the 23.

After a little mulling, Subaru finally came up with a name for the car it plans to launch in December. The vehicle will be named the BRZ. The name has a nice zing to it, but Subaru didn’t exactly pick the name out of thin air. The acronym was used to detail the car’s characteristics. Subaru designed the car with a boxer engine, rear-wheel drive and classified it as a zenith model. Hence, they felt the name BRZ was appropriate.

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2011 Subaru Outback Gets Mobile WiFi

on July 17, 2010 in Subaru

2011 Subaru Outback 550x221 2011 Subaru Outback Gets Mobile WiFi

Subaru of America announced today that it is now offering Wi-Fi connectivity for the award-winning 2011 Outback crossover SUV model. The new Subaru Mobile Internet system creates a Wi-Fi hotspot inside the Outback giving internet access to 10 or more users for up to 150 feet around the vehicle.

The Subaru Outback redefined the SUV, and offering Wi-Fi connectivity further expands this versatile vehicle’s capability. Operating on the 3G network and working with all Wi-Fi enabled devices, Subaru Mobile Internet provides users a safe, fully encrypted connection with download speeds averaging 400kbps-1.2mbps. This uninterrupted Wi-Fi capability is designed for passenger access while the Outback is in motion.

Subaru Mobile Internet easily allows users to check email, surf the web or listen to Internet radio and even stream video and post to social networking sites. Outback passengers can check weather and traffic, download hiking trails, and even reserve a campsite while they’re on the road. Multiple passengers can simultaneously use the Wi-Fi connection for their separate devices, including Wi-Fi capable laptop computers, netbooks, smart phones, game controllers, plus the new iPad and iPod Touch models. Continue Reading →

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Subaru Announces Pricing for 2011 Impreza

on June 18, 2010 in Car Shows, Subaru

2011 subaru impreza outback sport 550x343 Subaru Announces Pricing for 2011 Impreza

Subaru today announced pricing for the 2011MY Subaru Impreza (non-turbo) models.  Pricing for the 2.5i, 2.5i Premium and Impreza Outback Sport are held to 2010 model year levels.

Subaru of America continues to enjoy record sales after its best-ever sales year in 2009, with sales up 40 percent year-to-date.  The Subaru Impreza is also showing a sales increase year-to-date due to its unique blend of fun-to-drive performance, safety and functionality with Subaru Symmetrical All-Wheel Drive technology. The Impreza has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years, making it an unmatched value in the compact vehicle segment. The 2011 Subaru Impreza is scheduled to arrive at dealerships in July.   Continue Reading →

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