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Ford Fiesta Earns 2010 Top Safety Pick

on August 25, 2010 in Ford

2011 Ford Fiesta 550x309 Ford Fiesta Earns 2010 Top Safety Pick

The 2011 Ford Fiesta is the first mini-car to earn a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS) since the introduction of a new roof strength test. The award applies to vehicles built after July 2010. The Fiesta is the eighth Ford Motor Company vehicle to earn the Institute’s top designation – breaking a tie with Toyota for the most “Top Safety Picks” of any automaker.

Fiesta’s extensive use of high-strength steels, Trinity front crash structure, Side Protection And Cabin Enhancement (SPACE) Architecture and advanced airbag technologies helped the car perform well in IIHS testing. Fiesta’s energy-absorbing body structure is optimized for strength and stiffness and designed to absorb and redirect crash forces away from the passenger compartment. Plus, it features the most standard airbags in its segment, as well as standard electronic stability control – a must-have feature for Top Safety Pick eligibility. Continue Reading →

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2011 Ford Explorer Is 85 Percent Recyclable

on August 5, 2010 in Ford

2011 Ford Explorer2 550x309 2011 Ford Explorer Is 85 Percent Recyclable

The all-new Ford Explorer is more than just the new fuel economy class leader in the midsize SUV segment. The reinvented Explorer, which arrives later this year, also sets a new benchmark for sustainability in the SUV segment due to an increased use of renewable and recycled content, such as parts made from steel left over from F-150 production.

The new Explorer also leverages Ford’s industry-leading use of bio foam and recycled fabric in its interior. These and other eco-improvements help make Explorer 85 percent recyclable.

“Ford has made tremendous strides, not only in improving fuel economy in the new Explorer, but also in using more environmentally friendly materials,” said Jim Holland, chief nameplate engineer. “By offering better fuel efficiency in an overall greener package, we’re offering our SUV customers an appealing and sustainable product.” Continue Reading →

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Ford Expands Use of Eco-Friendly Material Across Lineup

on June 24, 2010 in Ford

2011 Ford Explorer1 550x365 Ford Expands Use of Eco Friendly Material Across Lineup

The 2011 Ford Explorer will feature soy foam in seat cushions and seatbacks.  The bio-based polyurethane foam will be one of the new, eco-friendly features in the Ford Explorer which goes in to production later this year.

“The new Explorer will deliver fuel economy at least 25 percent better than the current model as well as include sustainable materials like soy foam seat cushions and other eco-friendly features we will detail soon,” said Amy Marentic, group marketing manager, Ford cars and CUVs. “Consumers will be pleasantly surprised they can get all these new features without having to sacrifice the capability, utility and safety they want for their families and adventures.”

The addition of soy foam in the Explorer expands Ford Motor Company’s commitment to using more sustainable materials in all its vehicles. By year’s end, nearly 100 percent of Ford’s North American vehicle lineup will feature the eco-friendly material. Continue Reading →

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2011 Ford Flex Adds Titanium Model

on May 23, 2010 in Ford

2011 Ford Flex Titanium 550x316 2011 Ford Flex Adds Titanium Model

The Ford Flex has been turning heads for almost two years now. And in that time, one thing has remained constant – the customer’s love for the style and personality the Flex brings to the driveway. With that in mind, Ford announces the latest addition to the Flex lineup, Flex Titanium – a highly contented vehicle with individual style that will stand out in the world of more traditional crossovers and sport utility vehicles.

Flex Titanium is based off the Limited series but with significant exterior and interior detailing as well as new features. Titanium will feature four exterior color choices: Red Candy, White Platinum, Tuxedo Black and Ingot Silver. All are mated to a new Tuxedo Black two-tone roof as well as blackout treatment for headlamps and taillamps. The unique black chrome finish grille with “Flex” badging on the leading edge of the hood is a cue that comes directly from some of the SEMA Flex models shown at the 2008 and 2009 Specialty Equipment Market Association shows in Las Vegas. Continue Reading →

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