Under the banner of its sub-brand BMW i, the BMW Group is developing a range of purpose-built vehicle concepts and complementary mobility services which meet the changing needs of customers and redefine the understanding of personal mobility. As well as adopting intelligent technologies and innovative design, BMW i is pursuing an all-embracing approach defined to a significant degree by sustainability throughout the value chain. Continue Reading →
The new BMW i sub-brand focused on developing sustainable mobility solutions has been launched. In the first move, two models are going to be launched under the new sub-brand from 2013 – the BMW i3 and BMW i8. The BMW Group will also significantly expand its selection of mobility services through the years ahead. To achieve this, a Venture Capital company was founded in N.Y.C., BMW i Ventures, with an investment totalling up to 100 million US dollars.
“BMW i offers visionary cars and services, inspiring design, and an entirely new idea of premium mobility – by using an emphasis on sustainability”, explained Ian Robertson, member of the Board of Management of BMW. The BMW i brand comprises vehicles and services developed since 2007 included in project i, a BMW Group think tank exploring sustainable mobility solutions. It is the BMW Group’s response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids. Continue Reading →
As one of the world’s leading manufacturers of premium vehicles, the German carmaker BMW is presenting in addition to the latest products in its model range a number of groundbreaking concepts for individual mobility of the future.
A premium class business sedan with the dynamic qualities of a high-performance sports car: This highly traditional concept is being reinterpreted with the world premiere of the BMW Concept M5. The fascinating concept car demonstrates how athletic design and the racing-inspired character of a BMW M automobile can be combined with the aesthetic and functional features of a sedan of the upper midrange segment.
The BMW Concept M5 possesses expressive and unmistakeable design features that hint at the awesomely dynamic potential of the sedan. Under the bonnet, a high-revving V8 engine with M TwinPower Turbo Technology generates the power output required for outstanding performance. Continue Reading →
Amidst an impressive start on the international automotive markets, the new BMW X3 has rapidly become the shooting star in its segment. Winning the title of “Four-Wheel Drive Car of the Year 2011” awarded through the specialist car magazine “Auto Bild Allrad” is current proof of the new BMW X3’s exceptionally high degree of popularity. The success within the reader survey conducted by Europe’s biggest-selling specialist journal for four-wheel drive cars is already the BMW X3’s second title victory this year. Just a few weeks ago, readers of the magazine “Off Road” voted the Game Vehicle “Off-road Vehicle of the season 2011”. With this particular double success, the brand new BMW X3 is quick in following the traces of its predecessor, which, in 2006 and 2007, was able to secure the readers’ vote of both periodicals twice in succession.
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