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BMW Launches Electric Vehicle Sub-Brand

on April 14, 2011 in BMW

BMW i 550x223 BMW Launches Electric Vehicle Sub Brand

The new BMW i sub-brand focused on developing sustainable mobility solutions has been launched. In the first move, two models are  going to be launched under the new sub-brand from 2013 – the BMW i3 and BMW i8. The BMW Group will also significantly expand its selection of mobility services through the years ahead. To achieve this, a Venture Capital company was founded in N.Y.C., BMW i Ventures, with an investment totalling up to 100 million US dollars.

“BMW i offers visionary cars and services, inspiring design, and an entirely new idea of premium mobility – by using an emphasis on sustainability”, explained Ian Robertson, member of the Board of Management of BMW. The BMW i brand comprises vehicles and services developed since 2007 included in project i, a BMW Group think tank exploring sustainable mobility solutions. It is the BMW Group’s response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids.  Continue Reading →

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BMW Concept M5 Set for Shanghai Debut

on April 5, 2011 in BMW, Car Shows

BMW M5 Concept 550x330 BMW Concept M5 Set for Shanghai Debut

As one of the world’s leading manufacturers of premium vehicles, the German carmaker BMW is presenting in addition to the latest products in its model range a number of groundbreaking concepts for individual mobility of the future.

A premium class business sedan with the dynamic qualities of a high-performance sports car: This highly traditional concept is being reinterpreted with the world premiere of the BMW Concept M5. The fascinating concept car demonstrates how athletic design and the racing-inspired character of a BMW M automobile can be combined with the aesthetic and functional features of a sedan of the upper midrange segment.

The BMW Concept M5 possesses expressive and unmistakeable design features that hint at the awesomely dynamic potential of the sedan. Under the bonnet, a high-revving V8 engine with M TwinPower Turbo Technology generates the power output required for outstanding performance. Continue Reading →

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BMW X3 Named Four Wheel Drive Car of The Year 2011‎

on March 28, 2011 in BMW

2011 BMW X3 550x374 BMW X3 Named Four Wheel Drive Car of The Year 2011‎

Amidst an impressive start on the international automotive markets, the new BMW X3 has rapidly become the shooting star in its segment. Winning the title of “Four-Wheel Drive Car of the Year 2011” awarded through the specialist car magazine “Auto Bild Allrad” is current proof of the new BMW X3’s exceptionally high degree of popularity. The success within the reader survey conducted by Europe’s biggest-selling specialist journal for four-wheel drive cars is already the BMW X3’s second title victory this year. Just a few weeks ago, readers of the magazine “Off Road” voted the Game Vehicle “Off-road Vehicle of the season 2011”. With this particular double success, the brand new BMW X3 is quick in following the traces of its predecessor, which, in 2006 and 2007, was able to secure the readers’ vote of both periodicals twice in succession.

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BMW 1 Series M Coupe to serve as MotoGP Safety Car

on March 19, 2011 in BMW

BMW 1 Series M Coupe 550x318 BMW 1 Series M Coupe to serve as MotoGP Safety Car

The motorcycle road racing world championship – or MotoGP – ranks among the world’s most popular and spectacular sporting events. The involvement of BMW M GmbH in motorcycle racing’s top-echelon event now enters its 13th year. To ensure the safety of the practice runs and the race itself, BMW M GmbH is providing the official Safety Car along with a raft of other high-performance vehicles for use by the Dorna Sports management team and IRTA officials.

At the curtain raiser on 19th March, the BMW 1 Series M Coupe will for the first time be deployed as the official Safety Car for the MotoGP events – in advance of its market launch late in April. The BMW Safety Car is a one-off built by BMW M GmbH specifically for this race series. Only the 250 kW/340 hp straight-six M TwinPower Turbo engine and the entire drivetrain were taken over unchanged from the production model. Continue Reading →

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